Last Updated on: 13th February 2024, 04:34 pm
Content Marketing being the need of the hour has become an over-discussed topic now, isn’t it? The role of content marketing in pushing your business online is clearly evident, given the conditions of online user engagement. However, now the question arises of whether the company shall depend on its in-house marketing team or outsource it all.
Even though both options can have their own perks and discrepancies. Here, in this article, we will discuss in detail the benefits of giving preference to digital content marketing agencies. The obvious reason for choosing the latter is the experience and expertise that companies can bring can not be matched by the in-house teams.
Top 10 Best Content Marketing Agencies [2024 Updated List]
1)S&G Content Marketing
S&G Content Marketing is a content marketing agency that has been working as well as growing tremendously for the past 10 years.
Their team has polished skills – SEO, content marketing, social media, paid advertising, and a lot more. They have made their name already by showing results to the clients. S&G Content Marketing uses customized strategies and data-driven approaches for more satisfactory results.
People come here because they have a very professional team of almost 100 people. Particularly talking about in which industry they have a specialization then it’s sales. They master in generating leads & getting more business to their clients.
Furthermore, let’s talk about some more services that S&G Content Marketing provides- Email marketing, Digital marketing, conversion rate optimization, E-commerce solutions, Online public relations, development, Analytics, Local SEO, video marketing, Digital PR, Affiliate, Mobile app marketing, Voice search optimization, Marketing automation, Chatbot & AI marketing.
Ignite Visibility is a very famous content marketing agency, and it has been functioning since 2013. Their vision is to give the most effective content marketing solutions, and recommendable customer service with the desirable results to all the clients.
The company always speaks about reinvesting, that you should use the profits to reinvest in the company for growth & success.
They have worked with the biggest brands so let’s check out their area of specialization in the digital marketing industry – paid media, digital strategy, SEO, creative, social media, PR, email, and CRO. All the clients take advantage of the premium strategies and achieve their goal of driving more sales.
WebFX is a tech-based marketing company that curates content marketing strategies to provide business solutions through technology.
Neither does it provide its client’s general tools and tricks nor does it use ongoing software. Instead, it customizes the digital marketing software and tools together to provide the businesses with a custom solution that is specific to their problems.
WebFX conducts the research for your business personally and only then chooses the tools that can capture more audience. Furthermore, considering the importance of AI in the digital era, the content marketing strategies it provides are AI approved and recommended.
HubSpot as a marketing agency works as a teacher. If you are someone who knows nothing at all about the digital world and content marketing, HubSpot is there to come to the rescue. HubSpot works by bifurcating content for sales and marketing.
It understands the business, its target, and the depth of its audience. By knowing the engagement pattern of every visitor, HubSpot is able to come up with a strategy that puts forth marketing in such an attractive format that the conversion rates and user engagement are assured to increase.
5)Content Marketing Institute
CMI is one such agency that has cracked that the key to the digital era is through GenZ. It believes more than rules and formats, marketing is a game of emotions and connections. If the user is able to connect with the content you create, more than half the job is done.
CMI follows the rule of storytelling to keep the user curious and engaged with the content. Its content marketing strategy usually focuses on being snappy and crisp.
Verblio is a content creation platform that works in collaboration with freelance writers. The businesses approach this agency by describing their business and audiences. The Verbilo will first understand your industry and category.
Accordingly, it figures out the necessary tools and tricks relevant to your business industry. Then you subscribe to the services it offers and request the content you seek.
The next step is to provide the writers with the details about the content you want and its description.
The content is well prepared using the right keyword meta and description, providing successful results and sales. In addition, you are free to give your edits and reworks, and your every suggestion will be considered and taken positively.
Brafton follows the motto that “words are mightier than the pen”. Brafton has a unique way of marketing its content. Instead of sticking to facts and figures, Brafton adapts a storytelling way of marketing. Not only does it bind the user to read further but it also persuades him enough to make the sale.
Brafton combines content tools like SEO and CMS with the ability of writers to curate a story and publish an appreciable marketing content piece, resulting in more traffic.
Unlike Brafton, Skyword is less scientific and more creativity-driven. Skyword works as a connecting platform. It connects the companies that are looking for content creators and with the writers who have expertise in the same.
Further, both parties put forth their prices, which are then negotiated upon. Ultimately, Skyword charges its cost recoverable from the company, where the freelancer or writer is given his complete payout without any deduction.
When you hire CopyBlogger as your content marketing agency, it would begin with evaluating your existing strategies and content on site. This way they would get an idea about the style of your work and the business outlook.
Further understanding the loopholes, they would curate a fresh piece of content conducting business-specific keyword research.
After finalizing a customized strategy for your business, Copyblogger makes an effort to pick the best writers with experience in the particular niche and ensure to provide the best content pieces for your business.
Contently is yet another most impactful data-driven content marketing agency. Contently believes in understanding the consumer inside out. Contenly conducts customer research, where it learns about the customer pattern, from the topics they are interested in, to the visuals that attract them.
Followed by performing a survey of the competitors targeting the same segment and evaluating what they are missing in their content. Taking advantage of their weakness, they help in developing a strategy that converts this into opportunities.
Once the strategy is well curated, Contently perform SEO functions and make the content piece completely foolproof. As a result, the business achieves organic leads and more user engagement.
Why prefer content marketing agencies?
Making a decision to curate a perfect marketing strategy has a long-term impact. As content marketing is responsible for driving more sales and engagement, the decision of whose hands it lies is extremely peculiar.
Considering its vastness and essence, we must hand it over to the more experienced and pro team, which is the content marketing agencies. Listed below are 3 reasons that justify preferring content marketing companies.
1) Time and cost saving
The time that the in-house content marketing team and the internal business members would have otherwise spent on marketing strategies can be utilized for more crucial business assignments. The internal team members can do what they know best and the rest can be left over the shoulders of content marketing agencies.
In addition, the overall costs that the business would have to bear on account of outsourcing would be far less here compared to hiring or getting an all-new in-house marketing team.
With the digital world exponentially growing every second, new advancements, tools, and technologies keep on making amends. Further, every technological advancement can bring about a different impact on every business. So, keeping up with tech changes and understanding their impact from various perspectives is a challenging task.
However, content marketing agencies are in touch with every aspect of change taking place, provided that this is what their job is.
What can be tiresome and extra for an in-house team or the team members is the regular job of a content marketing agency. They can provide you with different insights and at the same time introduce your business-specific features to give fruitful results.
3) Creative ideologies
While an in-house team will keep their parameter of creativeness limited within the periphery of the business, the content marketing agencies would have a far vaster approach.
With knowledge about the marketplace that goes beyond the boundary of your comfort business lines, a content marketing agency can help you find your potential areas and metrics. It would help the business develop creative strategies and encourage engagement that is authentic and organic.
How To Choose The Best Content Marketing Agency for Your Business Growth?
Choosing the best content marketing agency is not very difficult. All you need to go through is the below-mentioned points. You can easily decide the best agency for yourself or your brand when you know what criteria or conditions you would want to cover to get the desired results.
1) What are your goals?
You should know your objectives so that the agency can directly provide you with the right guidance and support. The goals may vary for every enterprise such as – lead generation, increased sales, and more.
2) Experience of the content marketing agency
Before making your decision you must check out the background along with how much the agency carries. Also, just go through the clients they have worked with, and have a glance at the portfolio plus case studies.
3) Know about their strategy
You should know what strategy they are coming up with so that you can judge the level of creativity their team can put up to help you touch the skies. The new form of marketing is all about new trends and showing all the creativity you have in the online world. People get bored very easily, that is why they always like and look for new things on the internet.
4) Distribution channels
Make sure you know about the distribution they provide like the strategy distribution among different channels such as – Social media, website, ads, campaigns, etc.
5) Cultural Fit
You have to see if the company can make the right decision and bring compatible companies while choosing for collaborations, tie-ups, and more.
6) Reviews & Feedback of the agency for content marketing services
Another very important thing is to check the reviews and the feedback so that you know what you are heading towards. This saves you from connecting with a scam agency.
Choosing a content marketing agency can surely be a tiring and challenging task. However, in the above article, we have tried all the possible attempts to sort out some of the best content marketing agencies that are in the industry since the last 20 years and have a good customer satisfaction ratio.
It will save you time and money that would have otherwise gone into the research to finalize this well prepared list. Once you go through the above mentioned list of agencies, you can surely compare the features of each and choose which agency can best fix your business’s problems.