Last Updated on: 13th February 2024, 04:35 pm
Introduction of Google Ads and Its Relationship with Advancing Your Business Goals
When we talk about marketing and specifically digital marketing, irrespective of which platform we choose, the aim is to attract the right customer. Businesses use various social media platforms to publish information in a way that reaches the right prospective purchaser.
However, instead of boosting social media hoping it lands on the right user, what’s better to reach the users via direct search engines?
This is where Google ads (previously Adwords) came into the picture. You must have heard about online advertising, right? Well, Google ads is an extended version of it.
While social media marketing is limited to the ones who are on social media platforms, Google ads have a widened reach as they can reach every Google user.
Since it can target a wider audience at once, your business and products reach a large group of people altogether. Therefore, the chances of conversion and the marketing results here are comparably higher.
If you are not completely aware of the benefits that Google Ads hold, read the article further to know further in detail. Here; we have listed everything about How does Google Ads can help your business to grow further and reach it to the next level.
What are Google Ads?
Google ads is a part of online advertising. The business advertises its offerings on higher-ranking search results based on the keyword that you supposedly target.
Subsequently. Every time the user searches for anything relatable, the Google ads pop up along with the search.
Every time a user clicks on the ad that you had put forth, the business has to pay. It is why Google ads have further coined the term pay-per-click advertisement.
Why Choose Google Ads?
Online marketing has a bunch of mediums and platforms available that businesses can choose from. Then why should we put an extra effort and opt for Google ads is the most obvious query. To answer this, we have a bunch of benefits and features of Google ads listed below. Well, although every digital marketing strategy adds to brand awareness, Google ads have an edge over others.
Google ads are shown on a platform that is used by every person having a smartphone. Its reach and accessibility go far beyond any social media platform. So, accordingly, Google ads offer the most efficient and quick results. Find the mentioned list of benefits to comprehend its features even better.
Learn How Does Google Ads Can Help You Advance Your Business Goals- List of Key Benefits
1)Targeted Advertising with Google Ads
Targeting advertising means deciding whom to show your ads to. Once you have designed an attractive advertisement, you have to sort out the audience which you believe is interested in accepting the offer you have.
Since, while placing the advertisement on the Google search, you already bifurcate the customer interest and segment. So, you get an advantage of targeted advertising with Google ads. It enhances the probability of conversion of users and gives positive marketing results.
2)Enhancing Brand Visibility
The end goal of any type of marketing is to persuade the consumer and impact their decision-making regarding the purchase. When the Google ads pop on the user’s screen then irrespective of the fact whether he wishes to make the purchase, he gets the knowledge about the business and brand awareness.
3)Increasing Website Traffic
The ultimate objective via Google ads is an obvious upsurge in sales and an increase in website traffic. Once the Google ads reach the user’s screen, having chosen the right keyword and a catchy text, there is a high possibility of the user reaching the website.
In addition, it’s easy to keep track of the clicks and the conversion via Google ads analytics. So, after getting aware of the analytics and details, you know which keywords and particular ads drive the maximum clicks. Thereby enhancing the audience reach and sales.
4) Generate Leads
While Google ads is a program to push your advertising to Google search, it also gives you an option to further do the marketing via Google ads on other sites as well. Combining it all, as soon as the user clicks on the ad, to further sign up, you get the consumer contacts.
Since SEO-proof content pieces have the potential for organic traffic anyways. So, Google ads on such sites and write-ups enable organic and loyal leads.
5) Boost Sales and Conversions
As already mentioned above, Google ads pop up on the user’s screen upon the user’s search inclusive of targeted keywords. While the ads have the potential to reach the right consumer, a perfectly crafted ad with the prices and the crisp call-to-action, can boost sales.
The difficult task is to get the attention of the consumer. However, with Google ads, you get the required attention and enhance conversions.
6) Competitive Advantage
While online marketing is targeting every social media user, there are chances of the ad missing out on some critical consumers.
However, with Google ads, the business performs targeted marketing. Thereby, reaching a wide audience of a selected category of consumers.
Ultimately, Google ads provide a competitive advantage by keeping you ahead and making your business reach the right minds.
7) Measurable Marketing Outcomes
With as much ease as Google ads render brand awareness and conversion, it also provides convenient measurability for the same. Google ads are pay-per-click programs. So with payment to be made for every click, you get the details of the number of users clicking through the ad and ultimately making the purchase. Such measurable marketing performance enables the effectiveness of Google ads.
8) Flexible Budgeting and Bidding Strategies
In order to get your slot to publish your Google ad, the business has to participate in bids conducted for each space of the ad. However, as time-consuming as it may sound to adjust bids and see them succeed, Google ads have made it a piece of cake by offering automated bidding.
The Google ads automatically adjust your bids depending upon your flexible budgets and taking into consideration your bidding strategies. Your bidding strategies can vary.
You can make conversion the base of your bidding or clicks, as per your desire. With every conversion or click you get, your bid gets boosted.
9) Utilizing Ad Extensions
More than higher clicks, businesses seek quality clicks. Clicks that lead to loyal and organic conversions. Well, in order to boost the results, Google ads provide a feature of Ad extensions. As the name suggests, they are extensions of Google ads.
Along with the ads, they provide you the feature to add further texts, providing more detailed information about the offerings. It can either contain the details of the offer you make, or direct links to the web pages.
With such ad extensions, the consumer can easily be redirected to the business’ site. It would increase the ranking of Google ads and boost performance.
10) Leveraging Remarketing Capabilities
Google ads also provide a wonderfully unique benefit of remarketing. Remarketing means extending marketing to those consumers who already have reached the website of the business once.
Google ads offer you a feature for remarketing to address such consumers who already have brand awareness but for some reason have failed to finalize the purchase.
Google ads offer two types of remarketing. Simple remarketing where the list of such customers is approached via ad tactics.
Second is the dynamic approach, in which the customers are not shown general ads, instead, it is customized for specific products in which the consumers have shown interest. Remarketing has proven to be a more persuasive and results-driven method of Google ads.
11) Mobile Optimization
Google ads understand your customers and their mindsets. Not every time will it happen that your ads are customized for both desktop and mobile versions. Here, Google ads share optimization features to customize the Google ads for mobile devices as well.
It covers any chance that could have left a certain group of users unable to be redirected via clicking on Google ads.
In addition, Google ads make sure that even Mobile ads contain every feature from extensions to additional texts. It ensures that no compromise in respect of varied devices on which the Google ads can run.
12) Local Business Promotion
The last yet most prominent feature/ benefit of Google ads is its adjustability for local and small businesses. It offers a whole new range for publishing Google ads for small businesses.
Google ads have broken the shackles of preconceived notions that small businesses would require heavy loads of money to compete with bigger businesses.
Google ads offer the analytics for right keywords, a sound bidding strategy under flexible budgets, and a report to track the budget of Google ads. Google Ads offers local services to run ads specifically to your mentioned area in your local proximity.
Google ads have more to them than just being yet another medium of online marketing. In addition to providing a way to reach the consumer, it segments the customers to enable smooth and efficient targeted advertisement. The fact that Google ads function upon keyword research and pay-per-click, its very foundation lies upon SEO and volume reach.
Google ads are an effective and comparably faster medium of marketing and advertising. However, Google ads have very in-depth and distinct features/tools.
So, one shall have enough knowledge about the working of Google ads to make the best use of it. We hope these listed ways of using Google Ads will helps you to advance your business goals and further increase it in a quick period of time.