How To Become a Marketing Consultant: A Step-by-Step Guide

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Last Updated on: 13th February 2024, 04:32 pm


In today’s digital world, more than 60% of people are online. They use the internet for several needs in their personal and professional life. To reach such people, more businesses are opting digital marketing with their conventional marketing activities to promote and advertise themselves.

This has increased the demand of skilled online marketers. As per a study of the McKinsey Global Institute, the digital economy would create 60-65 million new jobs, including internet marketers, by 2025. It means making a career in online marketing will be beneficial.

Here are some effective tips that can help you in becoming a digital marketing consultant:-

How to Become a Digital Marketing Consultant?

1. Have sound knowledge in digital marketing

To become a consultant in digital marketing, you should have a basic idea about it. You should know what comes under it and how you can have a mastery over all the essential aspects. Earning a certificate, diploma, or degree in digital marketing will be helpful to you. For this, you can attend regular classes at a respective institute.

If you have a lack of time, you can watch respective videos on YouTube or join a respective online course. You must have basic skills in search engine optimisation, content marketing, social media optimisation & marketing, business management, and email marketing to become a successful online marketing consultant.

2. Clearly show off your specialization area

Digital marketing is a broad field. As a consultant, you should have an idea about all respective areas or aspects that come under internet marketing. However, you should choose an area in which you can excel.

For example, you have sound knowledge of search engine optimisation and case studies to back it. You should try to get more clients who are willing to have SEO services.

Similarly, you should make your efforts to get clients interested in paid advertising if you want to excel in PPC and social media marketing.

3. Try to get practical experience and make a strong portfolio

Having theoretical knowledge in internet marketing is not enough for becoming a digital marketing consultant. You must have practical knowledge. It will help you know how to identify online presence issues of a business and how to resolve the same practically by implementing the best practices.

For this, you can work in a company offering internet marketing services, seek help from a respective expert, or work on your own website to implement the learnt theoretical knowledge. 

In addition to practical knowledge, you should build a portfolio to show off your digital marketing skills. Your portfolio should have variations and disclose your abilities clearly. You can include projects of different business sectors and explain how you helped them to increase their presence on the internet.

4. Pay attention to make your personal brand and online presence

Branding is crucial for a personal or business when it comes to having success and sound income. You, whether you are working individually, handling a team, or running a digital marketing agency, need to brand yourself.

Enhancing your presence on the internet can help you in this regard. Optimizing your personal website for search engines, writing ebooks, publishing blog posts regularly, organizing webinars and being active on social media are highly helpful.

5. Make your own team and invest in your professional development

Doing everything alone is tough. You, as an online marketing consultant, will face many challenges in getting projects and working and submitting the same yourself. In the beginning, you can do everything alone, especially when you have a few projects.

However, you need to have a team as you grow as a digital marketing consultant. You should build your team with respective experienced professionals and nourish it through skill and personality development programs.

5. Have a result-oriented content marketing strategy

Content in its all forms (texts, images, audios, videos, etc.) is crucial for marketing a business on any digital platform.

Whether you use it for branding yourself or marketing a client’s business, you should have a solid content strategy. It should clearly explain what content pieces in what number you are going to use in your marketing efforts.

Talking to respective professionals can be helpful for you to have it. In addition, you can use different online and offline sources to build an effective content marketing strategy.

6. Give proper value to networking

Everyone needs to know the value of networking in their life. It is one of the most crucial phases to succeed in today’s digital age. You, as an online marketing consultant, should value it more. To build your network and excel in professional life, you should use LinkedIn and other social media platforms.

They can not only help you to attain new clients, but they can also help you establish yourself as a brand. You can send connection requests to professionals in your specific area by writing personalized messages. In addition, you should participate in digital marketing, tech, or allied events in or around your city.

7. Have your own pricing structure

Businesses take a charge from their customers for their products or services. No business owner, including you, is an exception to it. So, you should take a fee from your clients for a respective digital marketing service such as paid advertising and search engine optimisation.

You should have a pricing structure and price should be reasonable as per current industry standard. To set your own pricing structure, you can review the respective service packages of more than one internet marketing service provider.

8. Apply effective business processes and tools

As an internet marketing agency, you should have a process to offer your services. It should be effective and dynamic. In addition, you should be ready to use digital marketing tools such as:-

  • Google Data Studio
  • Google G-Suite
  • SEMRush
  • Google Analytics
  • Optinmonster
  • MailChimp
  • Google Merchant Centre
  • Google Search Console

9. Pay attention to customer satisfaction and retention

Whether you (as an online marketing consultant) work individually or handle a team, your clients are important. You need to satisfy them with respective services.

For this, you should learn how to interact with them to comprehend their business needs and how to address their needs with the most suitable service/solution.

Further, you should learn how you can improve your client retention. You will master the required skills gradually.


Being a digital marketing consultant is good and rewarding. It facilitates you to work from anywhere in the world. It requires you to have specialization in a specific area with fundamental knowledge, sound portfolio, professional experience, and good online presence.

Further, you should be reasonable in your service pricing structure and eager for continuous learning. You should focus on expanding your network and building good professional relationships with your clients. With requisite skills, patience, and time, you will have a bright career in online marketing.