Last Updated on: 13th February 2024, 04:31 pm
SEO indicates Search Engine Optimization. SEO is a procedure by which you can make your website hold a good ranking on Google or, you can say, your website will rank on the first page of search engine pages.
This approach is all about attracting traffic to your website organically (you don’t have to pay to attract this traffic). For example – If you are searching on Google how to make a cold coffee?
Then, you’ll find the top-ranking websites showing the recipes on your screen, which is Google’s first search engine result page.
We always open the information that is present on the first or second pages of Google. There is tough competition because everybody wants to get a good ranking for their website.
In digital marketing; SEO is divided into two types to complete the entire process:
Now, it’s time to move on in this article to learn about the best SEO practices in detail.
Top 10 SEO Best Practices Followed by Top Digital Marketing Agencies
1) Conduct In-Depth Keyword Research
The SEO journey starts by conducting in-depth research for finding the right keywords. Depending upon what type of business you have, and what the customers are searching for.
Finding the right keywords is not like climbing a mountain. You need to have basic common sense to find the perfect match keywords.
As a beginner, you need to know that keywords have two categories – short-tail keywords( they are just two-three words covering a broader topic), and long-tail keywords (are mainly three – four words or sometimes can be more, covering a shorter topic and have a lower search volume).
Now, after getting the right set of keywords, place them accordingly in the meta descriptions, content, headings, and images URL.
2) Optimize On-Page SEO Elements
Optimizing on-page SEO elements involves improvising some of the elements of your website which will enhance the visibility and the search engine rankings.
Find out the right keywords, and naturally place them into the content. Figure out the adequate title track for each web page, and use the keywords in it.
Write attractive meta descriptions using the right keywords, optimize the URLs, make use of header tags properly in your content, optimize the images & their URL, insert the internal links, ensure that your website is mobile-friendly, take care of the page-loading speed because if it will take extra time, the user will not wait, and will switch to the other website very quickly.
3)Create High-Quality, Engaging Content
Generating quality content is also a very important step towards getting a better reach or traffic on your website.
If the content is easy to understand, valid data & facts, all the information is delivered in detail so that they don’t need to find other places, etc. If your content covers all the given points, it will steer you to the best results.
You need to make sure that you are regularly updating as well as writing fresh content because Google always prefers new and fresh content over old ones.
Furthermore, updating the content is essential because the old information might not work or is not applicable in the current scenario. For example – there can be any new update in the technology or information you have written.
4)Prioritize Mobile-Friendliness and Page Speed
Better user experience is something you always have to keep in mind. Improving the UX involves a lot of factors such as – page loading speed(the user will not take a second to exit), using subheads – H1, H2, H3, H4, using images, videos, infographics, and more.
Proper spacing between paragraphs and words makes your website mobile-friendly because it improves UX and attracts more traffic.
Majority of the people are consuming information on their phones hence, a mobile-friendly website will be easy to open, and operate on a mobile phone as well as on a desktop.
5)Secure Your Website with HTTPS
HTTP is a Hypertext transfer protocol secure. It plays a vital role in protecting your data and improving the security of your website.
It allows users to trust your website, and Google always prefers websites with HTTP to rank them higher than others.
Also, from the payment point of view( credit or debit card) HTTP website is trusted and found to be more authentic. Hence, it gives an unassailable website user experience to your visitors.
6) Build a Strong Backlink Profile
Backlinks are also called inbound links. A backlink is a hyperlink link to another website that you put on your website for better SEO results.
They are inserted for better visibility & ranking. While inserting the backlinks, it is important to keep in mind that you are putting the links from trusted & relevant sources.
However the better your backlink is, the more it will increase the credibility as well as the authority of your website in front of search engines. In the same way, any spammy links will damage your website’s visibility, organic traffic & ranking.
7)Improve User Experience (UX)
Improving user experience on your website has a great impact on your website. If the user will find your website authentic, easy to operate, mobile friendly, authentic content, etc. A better user experience automatically gives you more traffic.
Have a simple & intuitive design for your website, optimize the page loading speed, and for better engagement ment put relevant elements zero pictures, videos, and quizzes for good engagement with the content.
9) Monitor and Analyze SEO Performance
If you want to rank on the first page of search engine results pages, you have to keep analyzing the results.
It will help you to focus on your weaker areas, and if you will keep a check at regular intervals you will get faster results. Now the question arises – how to analyze the performance?
Well, you have to check how much traffic you are getting on your website every month, and if it is increasing or not.
Check if your website is mobile friendly, your website shouldn’t be taking longer to load, check the content – put the latest & updated content.
If you do not analyze your performance you will not get the best outcome. Accordingly, there are more such ways that will help you to analyze your SEO performance.
10)Stay Informed about Algorithm Updates and Industry Trends
The best agencies have all the knowledge about the latest trends & updates in the market. As you know search engines algorithms are always evolving and it directly affects the website traffic along with the organic SEO traffic.
If you talk about an agency it is their work to keep an eye as they have the responsibility to keep the websites optimized and updated all the time.
People can easily trust these agencies firstly because they are famous for their work in the industry & and are aware of all the tactics, strategies, trends, etc. In the end, they know how to make it happen no matter what.
Hiring a digital marketing agency is always the best solution in order to rank your website on search engine pages. They have the latest technology and not only this they are aware of all the trends & tactics. They know the exact step-by-step procedure, and what they need to do, to show their clients the desired results. All the things are aligned adequately to make the best use of all the resources.
At the same time, if you hire an in-house team they may not show you the desired results, and arranging all the resources and keeping up to date with the latest technology is a very big task.
Moreover, they don’t have the same knowledge and experience. A digital marketing agency has expertise in the field which is why it is hard to match their standards sometimes or maybe it’ll take a much longer time which you can not afford.